Marketing
Digital Marketing Executive
Run paid, social and email for a suite of SaaS tools sold to salons, clinics, workshops, travel agents and CA offices.
Zeo Suite is several products aimed at different trades. Each one needs a different message, and the same ad copy will not work for a CA office and a salon.
You will run the campaigns that bring those businesses in, and you will be judged on qualified enquiries rather than impressions.
Budgets are modest, which means the work is about precision rather than spend. If you have only ever managed large budgets where waste was invisible, this will feel different.
What you will do
- Plan and run paid campaigns on Google and Meta across several verticals, each with its own audience and message.
- Write ad copy and landing page copy, then test it properly rather than changing it because it feels stale.
- Own the enquiry funnel end to end: cost per lead, lead quality, and what happens after the form is submitted.
- Run email and WhatsApp sequences for nurture and re-engagement, within the consent rules that apply.
- Manage organic social for the product brands, with content that is worth following.
- Report weekly on spend, leads and cost per qualified lead, with a view on what to change.
- Work with the SEO side so paid and organic do not fight over the same queries.
What we are looking for
- 1 to 4 years running paid campaigns with your own hands on the account, not through an agency.
- You can build a campaign, a landing page brief and a tracking setup without supervision.
- Comfortable with GA4, conversion tracking and attribution, including its limits.
- Able to write clearly in English. Most of this job is words.
- Numerate: you should be able to work out whether a channel is actually paying for itself.
Nice to have
- B2B or SaaS marketing experience, especially selling to small businesses.
- Hindi alongside English, since a lot of our audience prefers it.
- Experience with WhatsApp Business messaging and its consent rules.
- Basic design skills for ad creative, or the judgement to direct someone who has them.
What we offer
- Real ownership of the channel mix rather than executing someone else’s plan.
- Fast feedback: leads land in a dashboard you can see.
- Room to argue for what you think will work, with the numbers to back it.
Apply for this role
Takes about three minutes. We read every application and reply either way.