Quick Answer: Package price = total cost ÷ (1 − margin%). Total cost includes crew day rates, equipment, travel, album, your editing hours and a share of studio overhead. Note that a 30% margin is 30% of the price — marking cost up by 30% gives you only about 23%.
Frequently Asked Questions
Because it is the largest hidden cost in a wedding package. A two-day Indian wedding is commonly 20–40 hours of culling, retouching and edit. Leaving it out is the single most common reason a package that looks profitable is not.
Margin is a share of the price; markup is a share of the cost. A 30% margin on a ₹1,00,000 package is ₹30,000 profit. A 30% markup on ₹1,00,000 of cost is ₹30,000 on ₹1,30,000 — about 23% margin. This calculator uses margin.
Photography services attract 18% GST. Whether you must register depends on your turnover against the current threshold, which is a question for your accountant rather than this calculator.
Take your annual studio costs — rent, software subscriptions, insurance, equipment depreciation, marketing — and divide by the direct costs of all the work you did that year. Most small studios land somewhere between 10% and 25%.